Audi shows off new technology at SEMA Part.1

Yesterday we posted an overview of the Audi booth at SEMA. Today we will take a closer look at the new technology that they are showcasing. The new technology includes a wireless phone charging system, a car monitoring program for the Apple iPhone and iPod, and some illuminated floormats. Audi has always pushed the envelope with new and exciting technologies and this is just one more example of them bringing some game changing features to market.

Audi Wireless Mobile Phone Charger

The innovative wireless charger, a collaboration involving the Audi Electronics Research Lab, Qualcomm Incorporated and peiker, effectively eliminates the clutter and complexity of having multiple devices connected for charging purposes. The device is powered by a single connection and charges mobile phones and PDAs that are conveniently situated within reach of the driver. Digital displays on both the phone and the Audi audio system indicate that the equipment is charging.

As you can see in the picture here, the system works by adding on a nice slim case that fits over your current phone. It is slim enough to be left on all the time as it is not much thicker than most soft rubber phone cases. In our opinion, the success of this product will be directly related to the quality and design of the cases, as most phone junkies I know have strong preferences when it comes to phone cases. Blackberry users can be excited because the setup they had on display featured a very nicely designed case for the Blackberry.

Here is a snippet from the official Audi press release with some more information.

Existing and future Audi owners have something to look forward to when an eclectic array of After Sales products are revealed at the first- ever Audi of America SEMA Show exhibit this week in Las Vegas.

Today the company announced a new way for Audi owners to wirelessly charge the batteries of their personal communication devices without the hassle of plugging in cables, cord and adapters.

The innovative wireless charger, a collaboration involving the Audi Electronics Research Lab, Qualcomm Incorporated and peiker, effectively eliminates the clutter and complexity of having multiple devices connected for charging purposes. The device is powered by a single connection and charges mobile phones and PDAs that are conveniently situated within reach of the driver. Digital displays on both the phone and the Audi audio system indicate that the equipment is charging.

The wireless charger is another example of how Audi is enhancing its owner experience through innovation in electronics and connectivity, said David Tait, Audi of America lead After Sales executive.

“The Audi experience is one that continues to evolve, even as owners discover new ways to enjoy their vehicle and integrate its benefits into their lifestyle. We’re very pleased to introduce one more example of that with the hassle-free, wireless charger,” said Tait.